ABOUT US
Faxion PR is an independent fashion public relations agency with a permanent press showroom in Paris. Founded in 2021 by Jean-Loup Rebours and Sergio de Rezende, we help French and international fashion brands establish a meaningful presence in the Paris fashion industry.
We work across press relations, showroom representation, editorial placements, celebrity dressing, influencer relations, and fashion events. From a designer’s first introduction to French editors to a runway show during Paris Fashion Week, our approach begins with the identity of the brand and the relationships that can move its story forward.
A Paris showroom for fashion, press, and styling
Our permanent showroom is located in Paris’ 8th arrondissement. It offers editors, journalists, stylists and other creative professionals a place to discover the collections we represent and meet the people behind them.
The showroom is also where much of the work happens after that first encounter. Our team coordinates appointments, editorial requests and sample loans, preparing selections, managing logistics, tracking borrowed pieces and following projects through to publication or return.
This close attention to the collections allows us to connect the right pieces with the right projects, from magazine editorials and covers to performances, music videos, and celebrity public appearances.
Press relations with a clear point of view
We develop tailored press strategies for brands at different stages of growth. Our work includes press releases, individual outreach to journalists, editor introductions, interviews, features, collection appointments, and communications around launches and events.
Based in Paris and working with an international media network, we help brands speak to the publications and people most relevant to their ambitions. We monitor coverage, collect clippings, and provide monthly reporting that follows media results as well as the activity of pieces loaned through the showroom.
Our clients’ work has appeared across fashion and wider culture media, including Vogue, Nylon France, Business of Fashion, Wired UK, Forbes and franceinfo.
Paris Fashion Week, shows, and presentations
Paris Fashion Week is a defining moment for many of the designers we work with. We support brands presenting in the city through runway shows, collection presentations, temporary showrooms, and other events.
Depending on the project, we manage press strategy, invitation campaigns, editor interviews, guest lists, seating, press materials, and follow-up after the event. We can also coordinate the production of presentations, pop-up spaces, and brand events in Paris.
Our work has included Paris Fashion Week runway shows for RUOHAN, MOSSI, as well as projects for ERDOS, CHOCHENGCO, r.l.e., and other independent fashion brands.
International brands in Paris
For an international label, visibility in Paris depends on more than being present during Fashion Week. It takes an understanding of the local press, ongoing relationships with editors and stylists, and a strategy that remains true to the brand’s identity.
Faxion works with brands looking to enter or strengthen their position in the French and European fashion landscape. We provide a local press office, a permanent showroom and direct coordination with international brand teams, bringing continuity to projects that might otherwise last only a season.
Celebrity and influencer relations
We work with stylists, artists and talent teams to identify dressing opportunities that make sense for each brand. Our team handles requests, selections and sample coordination for editorial shoots, performances, music videos, and public appearances.
We also develop targeted relationships with influencers and key opinion leaders, and consider creative fit, audience, and context when approaching a collaboration, whether it centres on a collection, a launch or an event.
SELECTED BRANDS
From our Paris press showroom, Faxion PR has worked with an international mix of fashion, couture, jewellery and accessories brands, including RUOHAN, MOSSI, CHOCHENGCO, Shanghai Tang, ERDOS, LAFORMELA, r.l.e, Her Senses, Portugal Jewels, Florence Moorhead, Julia Bartsch, and Wens, among others.
These collaborations reflect the breadth of our work as a Paris fashion PR agency: supporting designers around Paris Fashion Week, connecting collections with editors and stylists, and helping international brands build relationships within the French fashion industry. An independent agency, directly involved, hands-on.
Faxion was built around close working relationships. We take the time to understand a collection, follow the details of each project, and stay in direct contact with the editors, stylists and creative teams we introduce to our clients.
Our founders remain involved in the agency’s work, from the first conversation about a brand’s ambitions to the practical decisions that shape its presence in Paris.
FAXION IN THE PRESS
VISIT THE SHOWROOM
Faxion
9 rue Portalis
75008 Paris, France
Press and showroom appointments are available by appointment. For media requests, brand enquiries and collaborations, write to contact@faxionpr.com or call +33 1 71 24 51 77.
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